This is not a standard implementation, but always requires some research because no website code is the same. Measuring the chat function More and more websites have implemented a chat to lower the threshold for website visitors to contact them. A handy feature! Chats often have a dashboard at the 'back' where you can keep track of how often the chat is used. The disadvantage of this is that you have to go to a different interface to view those statistics and you cannot make the use of a chat a goal in Analytics, which you can use for analyses. That is why it is recommended to measure the use of the chat using Google Tag Manager.
A frequently used chat function is that of Tawk.to, here you can find the tutorial of this chat function. 9. Measuring outgoing clicks In some cases it can be interesting to measure context you phone number list are outgoing clicks. Imagine that you are a manufacturer and do not sell your products directly to consumers, but that this goes through a reseller. 'send' your website visitors who are interested in your products to this reseller. Via Google Tag Manager you can easily register all outgoing clicks (clicks that do not contain your own URL). Link to this the page where this click took place and you will quickly gain insight into which product provides the most clicks to the reseller.
Conclusion The above 'basics' will definitely help you to gain more insight into the performance and use of your website. This way you get more out of Analytics! If you want to go more in-depth with Analytics, I advise you to come to our workshops! More information about this workshop can be found here. After completing the second quarter of 2019, a review is on the agenda with the market shares of the search engines for Q2 2019. The Netherlands Desktop Smartphone Tablet Google Mobile searches are still increasing at the expense of desktop and tablet.